Base and Boon: A Chic New DQ Salon Experience
Base and Boon, the latest DQ brand, opened its doors as a fashion-forward and chic salon that redefines luxury beauty. Fusing contemporary elegance with cutting-edge treatments, the salon offers a stylish retreat for those seeking a top-tier beauty experience.
Ci Consultancy had the privilege of managing the guest list, inviting a curated group of VIPs, influencers, and beauty industry leaders to this exclusive event. From event design to creative direction, Ci ensured every detail reflected Base and Boon’s modern and sophisticated aesthetic.
The event featured a live DJ, setting the mood with upbeat tunes, while the activation showcased customized bedazzled brushes, adding a touch of sparkle to the evening. With personalized gifting and vibrant entertainment, the event was a seamless blend of fashion, beauty, and luxury, marking Base and Boon’s debut as the ultimate destination for chic beauty in the Kingdom.