Ci amplified excitement and awareness for the Sephora truck in Saudi Arabia by strategically positioning it in key vibrant locations across Riyadh, including Boulevard Riyadh City, KAFD, Laysen Valley, and Via Riyadh.
Embracing a Gerge’an theme with engaging activations, the truck drew significant footfall while enhancing brand visibility. The campaign achieved a remarkable 265% increase in social media reach, showcasing Ci’s expertise in creating impactful, experiential marketing strategies.